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Michigan makes world-class sparkling wine. The rest of the wine world just hasn't caught on yet.
Loose Cannon exists to change that. We are the only brand dedicated 100% to Michigan sparkling wine—no still wines, no imported fruit, no compromises. Sometimes going all-in is the only way to prove a point.
The Origin:
Loose Cannon started in a college duplex kitchen using borrowed homebrew gear, this is where the Loose Cannon name was applied onto the very first bottle and it stuck for good. What began as a rogue home project quickly turned into a relentless career. In 2011, Tony Jacobson stepped into professional winemaking, and by 2016, he relocated to Traverse City locking his focus entirely on sparkling wine. He spent years mastering the craft, including earning a Master’s degree in Enology with a focus on traditional sparkling production in 2020. Three years later, in 2023, he founded Loose Cannon and brought in his first independent harvest, turning a kitchen experiment into a focused, 100% sparkling winery.
Our mission is to challenge the status quo. Michigan’s cool climate and glacially deposited sandy soils aren't just good for sparkling wine, they're unmatched in North America. By pairing classic vinifera with resilient, cold-hardy hybrid varieties, we’re proving that technical rigor and uncompromised vision can put Michigan sparkling on the global map.